College of Business
Marketing & Digital Communication
Brand strategy, analytics and content, built for a media landscape that changes every semester.
About this program
A marketing degree weighted toward digital channels: analytics, paid and organic content strategy, and brand management, taught by faculty who still run campaigns on the side. Students manage a real client's marketing for a semester through the program's in-house agency.
What you will be able to do
- Build and execute a digital marketing strategy across channels
- Analyze campaign performance using industry analytics platforms
- Produce brand-consistent content across written, visual and video formats
- Manage a real client account through the program's student agency
Courses you will take
A sample of required coursework. Full requirements are in the official catalog.
| Course | Title |
|---|---|
| MKT 220 | Consumer Behavior |
| MKT 310 | Digital Marketing Analytics |
| MKT 340 | Brand Management |
| MKT 460 | Student Agency Capstone |
| General education & support courses | Title |
|---|---|
| ECON 110 | Principles of Economics |
| COMM 220 | Persuasive Writing |
| ART 150 | Digital Art Fundamentals |
Where graduates go
- Digital Marketing Specialist
- Brand Manager
- Marketing Analyst
- Content Strategist
Median starting salary for recent graduates: $59,800. Reported placement within six months of graduation: 93%.
DegreeB.S.
Credits120
Typical length4 years
CollegeCOB
Median starting salary$59,800
Placement93%
Take the next step.
Applications for fall are open. No fee, no essay, and a decision in about two weeks.