Marketing & Digital Communication: four-year plan

How to read this plan

This is a sample path to the B.S. in Marketing & Digital Communication in four years at about 15–16 credits per term. Your actual plan depends on placement, transfer credit, a chosen concentration, and when courses are offered — build it with your adviser and check it against your degree audit. Course numbers link to the catalog.

Year 1 · Fall 14 credits

• UNIV 1000 First-Year Seminar (1 cr)
• ENGL 1010 Composition I (3 cr)
• MATH 1400 Precalculus (4 cr)
• COMM 1100 Public Speaking (3 cr)
• ENGL 1010 Composition I (3 cr)

Year 1 · Spring 15 credits

• ENGL 1020 Composition II (3 cr)
• MATH 1600 Introductory Statistics (3 cr)
• COMM 1300 Interpersonal Communication (3 cr)
• ENGL 1020 Composition II (3 cr)
• COMM 1100 Public Speaking (3 cr)

Year 2 · Fall 16 credits

• MATH 2400 Calculus I (4 cr)
• COMM 2100 Small Group Communication (3 cr)
• COMM 2300 Communication Theory (3 cr)
• Fine Arts elective (3 cr)
• Humanities elective (3 cr)

Year 2 · Spring 15 credits

• MKTG 2400 Principles of Marketing (3 cr)
• COMM 2500 Intercultural Communication (3 cr)
• Social Science elective (3 cr)
• Global Perspectives elective (3 cr)
• PHIL 2300 Ethics (3 cr)

Year 3 · Fall 11 credits

• MKTG 3100 Consumer Behavior (3 cr)
• COMM 3100 Organizational Communication (3 cr)
• MKTG 3200 Digital Marketing (3 cr)
• Wellness elective (2 cr)

Year 3 · Spring 15 credits

• MKTG 3300 Marketing Research (3 cr)
• COMM 3300 Persuasion and Social Influence (3 cr)
• Free elective (3 cr)
• COOP 2000 Cooperative Education (recommended) (0 cr)
• Free elective (3 cr)

Year 4 · Fall 13 credits

• MKTG 3400 Brand Management (3 cr)
• MKTG 3500 Content and Social Media Strategy (3 cr)
• COMM 3500 Communication Research Methods (4 cr)
• Free elective (3 cr)

Year 4 · Spring 12 credits

• MKTG 3600 Sales and Account Management (3 cr)
• MKTG 3800 Marketing Analytics (3 cr)
• ENGL 1010 Composition I (3 cr)
• ENGL 1020 Composition II (3 cr)