About Marketing & Digital Communication
Understanding customers and reaching them across channels. Courses carry the MKTG subject code and are offered through the College of Management. Numbers below 300 are introductory, 300–499 advanced undergraduate, and 500 and above graduate. Prerequisites are enforced at registration.
How the sequence works
Of the 9 MKTG courses listed, 2 are introductory (numbers under 300), 3 are advanced undergraduate (300–499). 0 courses have no prerequisite and are a reasonable first step. Later courses assume the earlier ones, so read prerequisites before you plan a term — they are enforced at registration and an override from the Marketing & Digital Communication department is the only way around them.
MKTG 2400 — Principles of Marketing 3 cr
Segmentation, targeting, positioning, and the marketing mix, built from customer research.
Prerequisite: BUS 1000.
MKTG 3100 — Consumer Behavior 3 cr
How people perceive, decide, and buy; motivation and attitudes; and using behavioral insight in a campaign.
Prerequisite: MKTG 2400.
MKTG 3200 — Digital Marketing 3 cr
Search, social, email, and content; the analytics behind each; and running a small live campaign.
Prerequisite: MKTG 2400.
MKTG 3300 — Marketing Research 3 cr
Designing surveys and interviews, sampling, analysis, and turning findings into a decision.
Prerequisite: MATH 1600.
MKTG 3400 — Brand Management 3 cr
Brand positioning, architecture, equity, and extending a brand without diluting it.
Prerequisite: MKTG 3100.
MKTG 3500 — Content and Social Media Strategy 3 cr
Editorial planning, channel fit, community management, and measuring engagement that matters.
Prerequisite: MKTG 3200.
MKTG 3600 — Sales and Account Management 3 cr
The sales process, needs discovery, negotiation, and managing an account over time.
Prerequisite: MKTG 2400.
MKTG 3800 — Marketing Analytics 3 cr
Attribution, lifetime value, experimentation, and dashboards that drive action.
Prerequisite: MKTG 3300.
MKTG 4900 — Integrated Marketing Campaign 3 cr
A team develops a full campaign for a real client — research, strategy, creative, media, and measurement — and pitches it.
Prerequisite: senior standing.
Planning and advising
Your degree audit shows exactly how MKTG courses apply to your requirements; this list only shows what is offered. If you are choosing between two courses, deciding when to take a heavy one, or wondering whether a course will run next term, your academic adviser or the Marketing & Digital Communication program office can tell you. Course availability by term is set close to registration and is not guaranteed by anything on this page.
Fictional information
UW–Porter Falls is a work of parody. Every course, prerequisite, credit value, and department on this page is invented; nothing here describes a real curriculum or a course you can enroll in.