Anton Ibarra

Background

Anton Ibarra is on the faculty of the Department of Marketing & Supply Chain and holds a Ph.D. from Purdue University. Before Porter, Anton did demand planning for a distributor.

Anton's research focuses on retail and services marketing, with related work in event and hospitality management; undergraduates are involved in the lab most terms.

Areas of expertise

• Retail and services marketing
• Event and hospitality management
• Undergraduate research and project mentoring

Teaching

Anton regularly teaches courses in Marketing & Digital Communication, Supply Chain Management, Hospitality & Tourism Management. Specific sections and syllabi are listed in the class schedule each term.

Courses lean on current problems from the field: students read recent work, reproduce a result or method, and then extend it. Anton builds in low-stakes practice before graded work and gives written feedback on drafts.

Advising and office hours

Anton advises students in the Marketing & Supply Chain programs and holds weekly office hours during the fall and spring terms, posted on the office door and in the course pages. Prospective students are welcome to email to arrange a visit or a call.

Advising conversations usually cover course sequencing, whether to add a minor or a concentration, and how classroom work connects to internships, research, or graduate study. Students who are undecided are welcome; part of the job is helping them narrow things down.

Recent and representative work

Anton's recent activity is a mix of peer-reviewed work, conference talks, and student-involved projects in retail and services marketing and event and hospitality management. Representative items:

• A peer-reviewed article on retail and services marketing in a disciplinary journal.
• A conference paper on event and hospitality management, co-authored with an undergraduate researcher.
• An internally funded project applying retail and services marketing to a regional partner's problem.

Titles and venues here are illustrative. UW–Porter Falls is fictional; Anton has no real publication record.

Get in touch

The fastest way to reach Anton is email (aibarra@uwporterfalls.edu); messages during the fall and spring terms are usually answered within two business days. Prospective students and families can ask the Marketing & Supply Chain department office to set up a call, a class visit, or a meeting during an admitted-student day.