Hector Escobar

Background

Hector Escobar is on the faculty of the Department of Marketing & Supply Chain and holds a Ph.D. from Northwestern University. Before Porter, Hector held an operations role in a hotel group.

Hector's research focuses on digital marketing and analytics, with related work in logistics and transportation; undergraduates are involved in the lab most terms.

Areas of expertise

• Digital marketing and analytics
• Logistics and transportation
• Undergraduate research and project mentoring

Teaching

Hector regularly teaches courses in Marketing & Digital Communication, Supply Chain Management, Hospitality & Tourism Management. Specific sections and syllabi are listed in the class schedule each term.

Courses lean on current problems from the field: students read recent work, reproduce a result or method, and then extend it. Hector builds in low-stakes practice before graded work and gives written feedback on drafts.

Advising and office hours

Hector advises students in the Marketing & Supply Chain programs and holds weekly office hours during the fall and spring terms, posted on the office door and in the course pages. Prospective students are welcome to email to arrange a visit or a call.

Advising conversations usually cover course sequencing, whether to add a minor or a concentration, and how classroom work connects to internships, research, or graduate study. Students who are undecided are welcome; part of the job is helping them narrow things down.

Recent and representative work

Hector's recent activity is a mix of peer-reviewed work, conference talks, and student-involved projects in digital marketing and analytics and logistics and transportation. Representative items:

• A peer-reviewed article on digital marketing and analytics in a disciplinary journal.
• A conference paper on logistics and transportation, co-authored with an undergraduate researcher.
• An internally funded project applying digital marketing and analytics to a regional partner's problem.

Titles and venues here are illustrative. UW–Porter Falls is fictional; Hector has no real publication record.

Get in touch

The fastest way to reach Hector is email (hescobar@uwporterfalls.edu); messages during the fall and spring terms are usually answered within two business days. Prospective students and families can ask the Marketing & Supply Chain department office to set up a call, a class visit, or a meeting during an admitted-student day.